You may have read recently that Sainsbury Supermarkets are changing the name of their Tiger Bread after receiving a letter from 3 and a half-year old Lily Robinson.
In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.
She received a letter back saying that renaming it was “a brilliant idea”.
Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed.
Lily’s letter said: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.
Chris King from the Sainsbury’s customer services team wrote back: “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”
But he went on to explain how it had got its name: “It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”
He included a £3 gift card, and signed the letter “Chris King (age 27 & 1/3)”. (source – BBC news)
The story went viral via social media and I’m impressed at the speed Mr King managed to create such a brilliant publicity stunt based on the letter.
I do wonder whether churches pay quite as much attention to their children or act as quickly when suggestions are made? Do you have any examples of children’s suggestions being taken seriously and in particular being acted upon?